Tips & Tricks from Romance Authors

Here's a thing that is actually happening in the romance community right now: Readers are buying the candle before the book. They're purchasing a character art print of a fictional love interest they haven't even met yet. They're hunting down signed bookplates on author websites before launch day. They're adding trope-themed bookmarks to their cart alongside a preorder and a tote bag and calling it a reasonable Tuesday. Romance readers are not just consumers of stories. They'

Picture this. A reader discovers you on TikTok. She watches your video, laughs at your trope breakdown, thinks "okay, I need this book in my life." She taps the link in your bio, lands on your website and... Nothing happens. She can't figure out what to buy first. The navigation is confusing. The homepage has a Canva logo and a stock photo of roses that could belong to literally any romance author on the internet. She clicks around for thirty seconds, can't find a buy button,

Author website conversion in 2026 isn’t about luck—it’s about psychology. The romance authors making consistent sales from their websites understand something critical: traffic means nothing if visitors don’t buy. Right now, you might be getting visitors to your author website. Maybe 100 people visit this month. Maybe 500. Maybe 1,000. But if author website conversion isn’t optimized, most of those visitors leave without buying anything. Here’s the reality: improving your aut

A Shopify store for authors in 2026 can be one of the smartest investments in your author business—or one of the most expensive mistakes. The difference isn’t luck. It’s knowledge. Three romance authors launched Shopify stores in December 2025. One is making $2,000/month in direct sales. One breaks even. One lost money. The only difference? What they knew before they started. If you’re considering whether a Shopify store for authors makes sense for your romance business, this

Well, we made it. 2025 is almost over, and honestly? What a year it’s been. I’m sitting here with my coffee, looking back at everything we published this year, and I’m kind of blown away by which posts you all loved most. Some of them I expected. Some totally surprised me. And a few made me go “wait, THAT one? Really?” But that’s the beautiful thing about writing for romance authors – you tell me what you need by what you read, share, and come back to over and over again. So

Let's play a fun game called "Why Can't Anyone Find My Books?" You Google your author name. Your Amazon page shows up first. Your Goodreads second. That questionable photo from your cousin's Facebook wedding album third. Your actual website? Page two. Maybe three. Possibly in the shadow realm with all those lost socks. Cool. Cool. Cool. Meanwhile, that author who started publishing after you? Their website pops up for every romance-related search in your subgenre. They're get

Real talk: That DIY author website you cobbled together at 2 AM between drafting chapters? We see you. We've been you. We respect the hustle. But we need to have an honest conversation about whether that WordPress theme you bought for $47 in 2018 is still serving you — or if it's actively sabotaging your author career. Because here's the uncomfortable truth: Your DIY author website might be the reason readers are choosing literally any other author instead of you. Ouch. We k

Deep breath. Your October romance release is coming in hot, your ARC team is assembled, and you've got that perfect book boyfriend everyone's going to obsess over. But here's the thing that might make you spit out your pumpkin spice latte: Your romance book launch website might be actively working against you. We're not trying to add to your pre-launch panic (promise!), but after building websites for romance authors for over a decade, we've seen these same seven mistakes ta