10 Signs You Need a Romance Author Website Audit

Is your website working for you — or against you?

Be honest: when was the last time you took a hard look at your site?

Not a casual scroll. Not swapping your header image or tweaking a blurb.

A ruthless, no-bullshit check to see if your site is helping you sell books…

Or quietly pushing readers away.

If you’re trying to grow as a romance author, your website is either building your brand — or sabotaging it. There’s no middle ground.

Here are 10 signs it’s time for a romance author website audit.

Spot more than two? You’re overdue.

🔗 Want to check your site in 15 minutes?

Download the free Romance Author Website Audit Checklist — it shows you exactly where your site is failing you.

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1. Your Latest Book Isn’t on Your Homepage

Your homepage should scream, “This is my newest release — read it.”

If readers have to dig to find it, they won’t.

2. You Haven’t Updated It Since Your Last Launch

If your site still features your last book from six months ago, it looks abandoned.

No updates = no momentum.

3. It’s a Mess on Mobile

Most readers are on their phones.

If your site scrolls weird, breaks, or looks cluttered? They bounce.

Use Google’s Mobile-Friendly Test to check.

4. Your Newsletter Pop-Up Feels Like a Default Setting

“Subscribe to my newsletter” isn’t a pitch.

No incentive, no personality, no conversion. Ditch it or upgrade it.

5. Readers Can’t Tell What You Write in 5 Seconds

If your genre, vibe, and best entry point aren’t instantly clear, you’re losing readers.

They’re not here to guess. Make it obvious.

6. Your Branding Is All Over the Place

Mismatched fonts, shifting colors, logos that feel slapped on — this screams amateur.

Even if your books are 🔥, the site says otherwise.

7. It Loads Like Dial-Up in 1999

Slow sites hurt your rankings and your sales.

If your page speed sucks, Google punishes you and readers won’t wait.

8. Your Books Are Buried or Hard to Buy

If it takes more than two clicks to find a buy link, you’re losing money.

Your site should be a storefront, not a scavenger hunt.

9. Your Email List Is Invisible (or Nonexistent)

Your list is your safety net.

No clear opt-in, no juicy freebie? That’s future sales going up in smoke.

10. You Cringe When Someone Says, “I Checked Out Your Site”

That gut drop tells you everything.

If you’re not proud to send people there, why keep it live?

What To Do Next

If you checked off even a few of these? It’s time.

🔗 Download your free Romance Author Website Audit Checklist

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